It is planning season. If you want cleaner forecasts, faster campaign shipping and a funnel you can actually trust, your 2026 RevOps plan should start with integrations. The right HubSpot connections centralise data, remove manual tasks and surface revenue signals in real time. The wrong ones create duplicates, skew attribution and block adoption.
This guide maps common UK SaaS and eCommerce stacks, outlines the exact HubSpot integrations that unlock revenue visibility, and gives you decision trees for native vs iPaaS vs custom, field mapping hygiene and governance. You will also get a simple integration scorecard to prioritise work by impact and effort, plus clear answers to the big questions teams ask when weighing HubSpot and Salesforce or exploring AI options.
HubSpot integrations connect HubSpot to the other tools in your go to market stack so customer, deal, order and campaign data flows both ways. Integrations create a shared source of truth for marketing, sales and success, and trigger automation based on real activity. Examples include syncing leads from ads, posting Slack alerts on high intent events, pulling ecommerce orders into the CRM or enriching records with AI agents.
In practice, good integrations do three jobs:
Centralise context, one timeline per contact, company and deal
Automate handoffs, reduce manual updates and alerts
Standardise reporting, consistent fields, attribution and outcomes
Typically HubSpot CRM and Marketing Hub; product analytics, Stripe, Google Ads, GA4, LinkedIn Ads; data warehouse
Salesforce or HubSpot CRM only, if you run both, use the Salesforce native connector with bi directional sync where needed and clear field ownership rules
Ad platforms, native Google Ads and GA4 connectors for offline conversion syncing and campaign attribution
Slack, native app for notifications, slash command lookups and meeting notes into records
Stripe, direct integration for payments and MRR fields or use a billing integration via iPaaS if you need more control
Product analytics to CRM, often via Segment or Zapier for events like trial started, PQL score crossed threshold and active users
Shopify or WooCommerce; Stripe; Meta and Google ads; email and SMS
Shopify, native integration for products, customers, orders and abandoned cart triggers
WooCommerce, use the official extension to sync customers, orders and line items
Stripe, connect for payments and refunds, align order status fields for lifecycle automation
Ad platforms, Google Ads and GA4 plus Meta for campaign performance and offline conversions
Reviews and SMS, often via Zapier or specific marketplace apps
For niche tools, Zapier is still the fastest bridge when you need event based triggers without a fully custom build.
It depends on complexity, governance needs and your internal capacity. HubSpot wins for ease, speed and native marketing to sales alignment. Salesforce is powerful for enterprise scale custom objects, complex permissioning and very specific processes, but it demands heavier admin.
Why are companies leaving Salesforce? Common reasons include cost stack creep, delayed changes due to specialist admin needs, siloed marketing and sales data, and slow time to value. Teams often find they can achieve the outcomes they need with HubSpot’s simpler configuration, faster UX and integrated marketing, sales and service hubs. If you run Salesforce for sales and want to keep it, a clean HubSpot to Salesforce sync can still centralise marketing activity and unlock campaign attribution.
Salesforce bi directional sync, keep ownership simple, map lifecycle fields and write rules to avoid ping pong updates; start with contacts, companies and deals plus campaign member sync for attribution
Shopify or WooCommerce plus Stripe, sync customers and orders, add order value, order status and refund status as properties; build abandoned cart and post purchase journeys in HubSpot
Slack notifications and lookups, send alerts for PQL scored leads, payment failed, deal moved to proposal and high intent pages viewed; enable slash commands to search contacts and log notes
Google Ads and GA4, enable offline conversion syncing from HubSpot to close the loop on qualified leads and deals; standardise UTM tagging to tighten multi touch attribution
Zapier for niche tools, connect review platforms, webinar tools and custom forms; build simple throttling and dedupe steps to keep hygiene tight
AI assistants and agents, use HubSpot’s Breeze Assistant for first drafts, call summaries and follow ups; deploy Breeze Agents to automate campaign reporting, enrichment and prospecting with CRM context
Start with three simple questions:
Is there a secure native app that covers 80 percent of the use case? Use it. You will get faster setup, better maintenance and supportable upgrades.
Do you need orchestration across multiple tools, conditional logic and dedupe? Choose an iPaaS such as Zapier or Make for visible flows and error handling.
Do you need millisecond performance, unusual logic or heavy volume? Build custom with the HubSpot API, but budget for monitoring and change management.
A quick rule of thumb:
Native, ideal for ads, ecommerce, Slack and Salesforce
iPaaS, ideal for enrichment, webinars, reviews, product event routing
Custom, ideal for product led signals, complex billing logic, multi object updates
Define sources of truth, for each property choose where updates originate, HubSpot, external system or manual
Freeze schema first, avoid mapping to free text where picklists exist
Use consistent naming, e.g. lifecycle_stage_source or mrr_in_gbp
Prevent loops, set one direction on derived fields; use timestamps and last updated by system fields
Dedupe before syncing, clean contacts and companies, then turn on sync; schedule weekly dedupe thereafter
Test on a sandbox or a small list first with visible logs
Permissions, role based access to workflows, lists, imports and property edits
Audit trails, use HubSpot logs and iPaaS histories to track changes
Human in the loop, require review for customer facing AI outputs
Prompt library, store brand tone, facts and compliance notes in HubSpot snippets and documentation
Cost accounting, track software, staff time and one off build costs when evaluating ROI
Use this one pager to prioritise by revenue impact and effort. Score 1 to 5 for each line, then sort by highest total.
Revenue impact, does it accelerate pipeline, increase order value or reduce churn?
Data quality, does it improve completeness, accuracy and dedupe?
Time saved, hours per month saved for marketing or sales
Attribution lift, confidence in ROI reporting
Effort, configuration complexity and ongoing maintenance
Risk, data protection, breakage potential and vendor lock in
Slack alerts for PQL and payment failed, high impact, low effort
Google Ads and GA4 offline conversions, strong attribution lift, medium effort
Shopify or WooCommerce plus Stripe, key for LTV and lifecycle journeys, medium effort
Salesforce campaign member sync, cleaner multi touch reporting, medium effort
You want measurable uplift without bloated projects. Hey Rebels scopes integrations around outcomes, not retainers. We tidy your CRM, map the lifecycle, deploy the right native, iPaaS or custom connections and turn it into dashboards your board trusts.
If you are planning your 2026 stack, our team can help prioritise the high impact integrations from this guide, set up pilots and transfer the playbooks to your team.
If you are ready to centralise data and move revenue, explore our HubSpot Integrations and Consultancy services. You can also find support for broader RevOps initiatives like HubSpot onboarding, and outcome led growth support through our HubSpot partners network.
The smartest 2026 stack keeps HubSpot at the centre, connects your ads, sales, payments and product signals, and automates the handoffs that slow teams down. Start with native connectors where possible, use iPaaS for orchestration and go custom only when performance or complexity demands it. Protect your reporting with clean mappings and governance, and prioritise with a simple scorecard tied to revenue impact and effort.
When you are ready to move, Hey Rebels has your back with practical strategy and technical delivery that turns integrations into pipeline and predictable reporting.